Pitti Immagine Uomo 2010 Highlights

My Factory
My Factory is the new Pitti Uomo project that will be featured in the Lyceum this coming June. Embodying the new sensitivity that has developed from the busy intersection where fashion, youth culture, music, graphics and the new media meet, My Factory is a new trade segment linked to today’s metro culture where the passwords are experimentation, eclecticism, eco-sustainability and modernity. The focus will be on full and capsule collections by young creatives and products from international brands sold in trend stores and online.Settings by Oliviero Baldini.

Design by Patricia Urquiola
After its successful debut last January, Patricia Urquiola’s new design for the Main Pavilion is making another step forward
and up. With a strategy based on an approach of advanced experimentation in fashion and how it is distributed and used, Ms. Urquiola has gone to the Upper Level involving the Classico Italia exhibitors and has created a sort of department store with more open stands to facilitate dialogue among the products. Like the Lower Lever, the Upper will feature Pop-Up Stores, special areas dedicated to lifestyle and accessories – from jewelry to footwear, from fragrances to pocket technologies – that combine artisan skills with contemporary styling.
Pitti Woman Precollection
The sixth edition of Pitti W_Woman Precollection, the Pitti Immagine fair-event devoted to women’s collections will be held in Florence from 15 to 18 June 2010 concomitantly with Pitti Uomo 78. A selected group of 75 international brands will present exclusive previews of their 2011 spring-summer collections in the Dogana on via Valfonda.

Jill Sander
Pitti Immagine has invited a major name in international fashion – Jil Sander – to present a show on the Pitti Uomo 78 catwalk. Thursday evening 17 June, Raf Simons the house’s creative director will stage the première showing the 2011 spring-summer Menswear Collection “starring” the brand’s unmistakable look.

Who is on Next?
In June, Pitti Immagine will proudly present the second edition of WHO IS ON NEXT? A PITTI UOMO the
competition organized by Pitti Immagine Uomo, Alta Roma and L’Uomo Vogue, that seeks – and finds – new talents – Italian or based in Italy - in men’s fashions. During the fair an international panel of buyers, fashion journalists and opinion
makers will judge the collections submitted by the 8 finalists. Then the panel will announce the winners in the two categories - prêt-à-porter and accessories.
I FINALISTI / THE FINALISTS:
AI_
CAMO
DEAD MEAT
FQR, MAURIZIO MIRI
OZONA
PIERRE-LOUIS MASCIA
YUJI MIUR

C.P. COMPANY
Emotional event for C.P. Company. The event will take place on Tuesday 15 June from 5 p.m. to 9 p.m. in the Sala Ottagonale at the Fortezza da Basso and will celebrate the featuring of C.P. Company at Pitti Uomo. The soirée, organized in cooperation with L'Uomo Vogue and Pitti Immagine, will be an emotional event enriched by images, light and music with a performance by the guitarist Maurizio Solieri and his band. Inside the Sala Ottagonale there will be the screening of moving images featuring the history of the past advertising campaigns by C.P. Company and on this occasion Enzo Fusco, FGF Industry's owner, will present the updated version of the legendary Goggle Jacket.

Sundek by Neil Barrett
Sundek, the historic beachwear brand is expanding its range with PE11, urban wear to complement the beach items that are an integral part of a total look: a new version of the rainbow short, t-shirts, polos, jackets, walkshorts and accessories characterize a collection that combines tradition with research and innovation through new and interesting partnerships.

Harmont & Blaine
Bassotti Inside: a site-specific performance of Luisaviaroma conceived by Felice Limosani for the launch of the "Harmont & Blaine" woman collection. A limited edition - created for the event - will be available exclusively on luisaviaroma.com.

Eco Gucci

Gucci is going green.

  Delivering on the brand's promise last November to reduce paper use and its carbon footprint, Gucci says its signature luxury packaging now conforms to FSC Certified paper standards and is 100% recyclable.


  It's the latest luxury brand to make good on a Rainforest Action Network-backed pledge to reduce paper in packaging, a commitment that has already signed up Valentino, Versace and Prada.


  Gucci Group now joins those ranks, with a commitment that also extends to its Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga brands.


  It’s a major change for Gucci. Bags, boxes, and tissue paper will no longer contain plastic laminate; ribbon and garment bags will change from polyester to cotton; and bags will be labeled: "This shopping bag is FSC certified and made of 100% recyclable material."


  That’s not all: gift boxes will now be given only upon request; and shoes will be combined in one flannel, not two. But perhaps most startling, all Gucci mannequins will be replaced with eco-friendly, shockproof polystyrene versions, 100% recyclable raw material, made in Italy and completed with water-based paints.


  François-Henri Pinault, Chairman and CEO, PPR, Gucci’s owner, stated: “If we wait for customers to make sustainable development a condition for purchasing, then nothing will happen. It's as if green products were somehow not normal. They are normal, it is the other products that are not normal. It's up to us to work out how to make green products the new normal.”

  Gucci has set energy-saving goals in its stores to reduce by year’s end: 35 tons of plastic waste; 1,400 tons of paper consumption; 10,000 tons of Co2 emissions; and 4 million liters of gas oil consumption.

  Mimma Viglezio, Gucci Group EVP of communications, commented, "We hope our actions will also raise awareness inside the fashion industry that it's possible for our industry to make a difference for rainforests and for the climate."

Another trend-setting brand steps up. Go Gucci. Go green.

Gaga for hats!

I just came about a very uncommon, not to say surreal piece of information... But then again, everything about Lady GaGa is surreal...

The latest buzz in the fashion world is that Miss Germanotta aka Lady Gaga has applied for an internship with hat guru Philip Treacy. GaGa and Treacy have already paired up successfully in different occasions creating looks like the memorable head-topping telephone she came with at the UK show Friday Night with Jonathan Ross.

I think it's actually a good thing. Though I wouldn't be caught dead in any of Lady GaGa's ensembles, I recognize her creative vein. For all the bizzare things she can come up with I think this could be a good creative outlet for her, being she accessorizes with hats a lot!

5 time winner of accessory designer of the year at the british fashion awards, Philip Treacy is more of a sculpture of hats than just a designer. He has shown his work in many exhibitions around the world and continues to take his work to superior limits.

GaGa could certainly learn a lot from Treacy's experience and vision to take fashion one step further and become art. As the singer once said; "I would rather die than have my fans not see me in a pair of high heels. I'd never give up my wigs and hats for anything"...She would be in the best of hands should this internship be approved.

Best of luck with this new project to both!

E-commerce and Private Clubs online

I don't know about you but I'm getting pretty tired of web marketing ads arriving to my e-mail.
Of 2 e-mails I receive from family and friends I receive a gazillion more from private clubs, e-commerce websites and so on... Don't get me wrong, I'm not against private clubs or e-commerce, it's just that they are too invasive from where I see it. For example, I am already a member of a huge number of this clubs. I've really seen them all, from Secret sales, Cocosa, Private Outlet, Rue lalala, Geelbe, BuyVip, Brands4friends, Saldi Privati, Vente Privee... AND YET;
I periodically receive messages on the inbox of the same account I already use as a member of their club, to join! I don't get it.
But then again, maybe I'm just having a moment.
My favorite from this clubs is really Ruelala. This private outlet club is US made and always has the best deals, from the best brands... I wish I could buy from them, but unfortunately I'm too far... Then comes french made Private Outlet.
I really like this site, since their offers are always varied and unconventional. Besides working with well-known brands, they also suggest up-and-coming brands that really hit the spot.

To get a good idea of what the public really thinks about this kind of websites, I went around different blogs, forums, etc. to see what you think. I was surprised to see very negative comments, very good ones, but what really impressed me most, was a comment of a young fellow over a website that had particularly bad reviews. He started saying that he was a member of this club and really had a good experience with it. He then went on to explain that he was surprised about this negativity and he actually said that usually people from competing websites go around forums trashing their competition!! I was aghast! But you know, it really got me thinking...

Internet is a great invention, but it can also be a great weapon. If you really want to put someone down or harm them you can, with the power of a click. And it got me thinking about all the forums, facebook profiles, twitters,blogs, etc. that could be untrue. How many are there? How many people have seen bad reviews and just avoided anything? How many people have been harmed by this situations?

I have bought, returned, not received, waited for refunds and so on of many of this clubs. All of them have long deliveries (since they rely on supplier shipment), all of them have missing quantities (being close outs and obsoletes, suppliers don't really pay that much attention) and all of them have refund waiting lists (since they have to wait to see what arrived, send all orders and then they refund...). I have bought again and had good experiences or bad (in case the first one was good) in all.

Trashing people on the net is horrible. I know everyone is entitled to it's own opinion but if you ask me, at the end of the day, the only opinion that is worth anything, is your own.

Ode to a genius

Love him or hate him... Genius or mad man? Alexander McQueen's unique view of fashion was always poignant and daring. So it's really with great regret that we from fashion buddha would like to remember this fashion icon.

Born Lee McQueen in 1969 in Lewisham, London, to a taxi driver and Joyce, a social science teacher, McQueen was the youngest of six children. He started his career as an apprentice with Savile Row tailors Anderson & Sheppard.

His escalation to success started when fashion stylist Isabella Blow, bought his entire graduating collection and encouraged him to use his middle name to launch his fashion career.

McQueen made his name first in London, then wooed audiences in Paris, New York and Milan to take his place in the upper echelons of the designing world. He was named British Fashion Designer of the Year four times, and was recognized by Queen Elizabeth II in 2003, when she made him a Commander of the British Empire for his fashion leadership.

McQueen's early runway collections developed his reputation for controversy and shock tactics earning him the title "l'enfant terrible" and "the hooligan of English fashion". McQueen was known for his lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and his fall 2006 show.

McQueen was known as a private man who shunned the limelight. He turned down most interview requests and did not cultivate a cult of personality. He truly ignited a spark in London's fashion, helping to revive it after the long-dormant period that followed the punk explosion in the 1970s.

Because of his influence in the fashion industry and his great tailoring skills, he will be remembered as one of the greatest designers and trend-setters of his time.

May he rest in peace.

Byg Bang

Byg Bang è un brand italiano di streatwear. Nato nel 2005 dalla gente di Wait Magazine.

Modelli originali di T-shirt e felpe che puntano sull’ alta qualità e la cura dei dettagli.

Guardando attentamente le proposte per la stagione non abbiamo nessun dubbio: nascerà un fenomeno. Ragazzi complimenti per l’intuizione!

“Le petite four lingerie”

La giovane stilista Jenniepie ha deciso di mostrare le sue collezioni di lingerie in maniera del tutto insolita. Vestita anni 40 gira per la strada con un carretto di gelati e presenta la sua merce.

Culotte bon-bon, baby doll simili a biscotti glassati, gonne meringa.
Pizzi, tulle e merletti ,tinti con colori tenui e seducenti. Cioccolato, fragola, mirtilli..

Curiosi sulla prossima tappa del negozio itinerante? Allora non vi resta che visitare sul sito il travelling shop jenniepie.

Ironica lingerie nata per sedurre come un tempo!

Una borsa per i fiori.

Ebbene si... è arrivata una nuova possibilità per avvolgere un mazzo di fiori.
Si tratta della borsa creata dal duo Adam e Olga. Designer polacchi che lavorono per lo studio Oyo.

Una bag: graziosa, ecologica, riciclabile e pratica. Cosa volere di più?!

http://www.oyo.com.pl/

Opere di maglia.

Vi presento Sandra Backlund , chi è? Guardate le sue opere e giudicate da voi.

La definirei una stilista-artista che crea modelli artigianali a maglia.

La svedese riesce a mescolare, in modo del tutto originale ed unico, il moderno con il passato.

Di recente, ha iniziato una collaborazione con il marchio italiano Maglificio Miles , chissà cosa nascerà da questa unione?

http://www.sandrabacklund.com/

http://www.miles.it/

Sneaker-mania.

Un consiglio per tutti coloro che amano le sneakers a fascia alta: date una sbirciatina al sito del brand Android Homme.

Qui troverete modelli di sneaker particolari (Propulsion Hi, LunarRover, Jetpack.. ) che mixano tutti i trend del momento.

Che ne pensate?Belle no?

Gioielli-sculture

Le opere che osservate nascono dalle preziose mani di Elisabetta Fontana.

L'artista realizza gioielli-sculture con materiali di scarto.

La sua ultima collezione prende il nome di bambù, qui il protagonista principale è il legno arricchito con smalti policromi e figurati.

Sculture insolite da indossare !!

Borga Margo.

Vi invito ad esaminare la collezione autunno-inverno 2009/10 di Borba Margo .

Marchio londinese di borse ed accessori ideato dalle designer Anderson Borba, Da Silva e Jessica Margo Gorasson.

Tanti modelli estrosi e raffinati di borse, guanti e cinture. A voi la scelta.

Moda senza stagione.

La moda di Pop cph si rivolge a tutti gli uomini che rifiutano di lasciare l'abbigliamento estivo in fondo all'armadio.

Protagonisti i tessuti scuri, leggeri e stravaganti. Maglioni a V, cardigan, giacche di pelle, trench, camicie con farfallino, pantaloni stretti.

Una collezione di tendenza senza stagione.

Calzature particolari per stili unici.

Quelle che vedete sono le scarpe proposte per l’autunno-inverno 2009-10 dal marchio americano Elizabeth and James.

Una collezione che comprende modelli diversi di calzature per donne alla ricerca di proposte insolite.

Ballerine, stivali, tronchetti, décolletés e sandali dai dettagli particolari per non passare inosservate.

Non solo gioielli ma tesori particolari.

L’israeliana Ayala Bar da anni crea a mano ornamenti unici e colorati simili ad opere d’arte.

La designer per le sue creazioni si ispira a tutto ciò che vede ed incontra nel quotidiano (foglie, sassi, frutta, mare...). Per Ayala i gioielli sono tesori particolari. Frammenti di tessuto, pietre, vetri, fili e perline che intreccia con amore.

Il risultato? Manufatti d’arte capaci di esaltare il carattere di ogni donna.

L’ intimo Eres.

Eres, marchio francese conosciuto in tutto il mondo per il prossimo autunno-inverno presenta una lingerie fatta di pizzi e trasparenze e per testimonial sceglie la bella modella olandese dalla folta chioma Lara Stones.

Un’ immagine di donna naturale e frizzante che risalta in modo del tutto naturale un intimo sensuale ma non volgare.

Portafogli a tutto colore!

Alzi la mano chi quest’estate non ha indossato almeno una volta l’orologio di gomma firmato Too Late . Credo in pochi, se non nessuno.

E così dopo il successo ottenuto, Too Late lancia un nuovo prodotto: un portafoglio a misura di tasca in silicone e stracolorato, con tanto di spazio per condom.

Contenuto in un insolito packaging: una tasca di jeans con chiusura a zip da riutilizzare a sua volta come porta monete, rossetto, mp3.


Unisex, multiuso e minimale.


Il prezzo? Come sempre è alla portata di tutti (19,00€).

Si accettano scomesse sulla conferma del successo!

Ma si tratta realmente di carta?

Siamo sicure che osservando l’abito di Marta Frasi anche voi come noi esprimerete a bocca aperta la vostra perplessità sul materiale utilizzato.

Dettagli e tagli perfetti per abiti che sono realmente realizzati con la carta.

Vestiti o opere d’arte?!

http://www.martafrasi.com/

Obiettivo: farsi notare!

Per tutte le donne che amano sfoggiare al mare o piscina pezzi unici che fanno girare la testa persino alle amiche c’è la collezione Christies.

Costumi, kaftani, top e abiti con inserti preziosi, tagli, drappeggi e ricami.

Un mare di modelli da scegliere tra tinte unite o colori brillanti. A voi la scelta!

Polo smoking.

Una festa improvvisa vi mette nel panico? Non abbiate timore con le originali Smoking Polo di Gattacicova sarete pronti in un lampo. Proposti in 5 colori con tanto di farfallino da applicare all’ultimo bottone. Niente male come soluzione!

Parla con un confetto.

Se siete stanchi dei soliti e banali messaggini inviati con sms, e-mail o bigliettini vi suggeriamo un nuovo modo per attirare l’attenzione.

Regalate confetti che contengono messaggi.

A proporli è il noto marchio M&M’S.

Trasmettete le vostre emozioni con un confetto!

http://www.mymms.it/

Borse cool.

Quelle che osservate non sono le solite borse.


Realizzate da Joseph Janus per il marchio Bodhi, sono bag dalle forme insolite.

Accessori che profumano d’oriente e dettano le regole al vostro outfit.

Un’ estate colorata

Finalmente è tempo di sole e mare. La collezione mare Protest presenta freschi vestitini, shorts e costumi per dare il benvenuto alla calda stagione.

Colori forti, motivi pop, forme geometriche e stampe floreali dal mood anni ’70.

Indumenti vivaci che coloreranno la vostra estate.

Un divertente riuso delle flip flop.

Osservate questi rinoceronti, ci credete se vi dico che provengono da residui delle mitiche flip flop insediati sulle rive del Kenya .

L’idea nasce dalla mente di Julie Church e dalla fondazione Onlus Uniqueco.

Oggetti colorati nati da scarti che potranno abbellire la vostra casa.

http://www.artplayfactory.com/

Carica l’amore.

Ebbene si a volte è possibile caricare persino l’amore.

Come è semplice basta indossare Toy, l’anello antistress realizzato dal designer cileno Rodrigo Alonso.

Un anello da caricare e scaricare per spronare l’amore che c’è in voi.

http://www.rodrigoalonso.cl/

Insolite compresse.

Tranquille quelle che vedete non sono vere compresse ma salviette, si avete capito bene.

Basta versare un pò di acqua calda o fredda sulla compressa e voilà in pochi secondi appare una piccola asciugamano.

Un prodotto NAPKIN da portare in borsa, in valigia, in macchina ....dove volete, più utile di così!