Tuesday, August 31, 2010

Marc Jacobs and plus size women

Marc Jacobs is set to become the first top fashion designer to create a plus-size line. Well, it's about time I would reply!

The fashion house is currently in talks about a range for women over size 14, and canvassing opinion on how much demand there is for larger sizes.Marc Jacobs' business partner Robert Duffy announced the plans on Twitter last week but there has been no official announcement from the fashion house about the potential plus size clothes.

Mr Duffy, president of the Marc Jacobs label, said it would be a year before the line was available and stated that plus size women are dying for good fashion and that they have been getting a lot of feedback about customer interest on this kind of sizing.

Mr Duffy even revealed the problems he has finding clothes which fit him!

'I'm a big guy 6'4" 210 lbs,' he said. 'Not easy for me to find clothes. Of course I can have them made. I know how everyone feels. I try to diet but...'

Also, he hinted on not liking the phrase 'plus sizes', and asked fans for ideas of a phrase to use instead.

Currently labels do not make anything above a size 14, with designers saying it is harder to create clothes for larger women.

Mr Duffy also announced that any plus size range would not be based on the 'collection', but tailored by the designer specifically for larger women.

A plus size range is the latest idea from the 46-year-old designer who has not been afraid about branching out from traditional fashion since he started his label in 1986. Little Marc Jacobs childrenswear, Bark Jacobs dog accessories and soon during New York Fashion Week the launch of Book Marc - a bookshop.

If his plus-size range proves a success, it may encourage other fashion houses to follow suit. The fashion industry has shown a new interest in fuller-figured women during the past year after snobbing them for years. Designing for larger women is not simple, but then again, a staggering 17% of world wide population* is overweight and if you consider that this numbers tend to grow based on wellness and productivity by country, it's normal that we understand that large women will bring on the bucks in a really near future.

*source "Obesity Discussion" ObesityDiscussion.com

No comments: