Norden design: best behavior

Lately I have been traveling a lot inside europe (being that we are entering fashion weeks zone) and I have to say that in many of my fave stores I now see a lot of  Norden designers (this is the correct term people! The Scandinavian peninsula only includes Norway, Sweden and part of northern Finland). Living in Italy, I have no chance to check Urban Outfitters as often as I would like but as soon as I get a chance to be in London, I sure drop by.

This time was no exception and I came across a brand called best behaviour.

best behavior is a high profiled contemporary women's design & fashion concept, established by the Danish designers Marie Ørberg and Malene Brøchner in 2004. The ultimate goal was- and still is- to set new standards in design for women.

The concept is based on multifunctional design and the undisputed approach to a relaxed yet innovative silhouette, where no cut or drape is placed by chance. The force behind the collections is a unique energy and an almost dogmatic approach to design, where the focus is simple colours, unusual cuts, cool details and above all - a good fit. With the best behavior look and the possibility for customers to vary each design, best behavior clothes and accessories become more sustainable. The style is simple, raw and clear cut, but always ultra feminine. best behavior makes a recognizable line through out the collections with a simple and strong personal style.


The relaxed comfortable look of best behavior clothing has been one of the reasons for the fast and big market recognition the best behavior collections have received, from the very beginning.
The focus on designed tops, cardigans and dresses has made this brand one of the buyer's absolute favorites, as it represents a commercial, yet high profiled, fashion statement in any medium - to high end fashion shop.

For more details please visit: www.bestbehavior.dk

Acne Jeans- Denim's new frontier

Recently, I came about a brand called Acne Jeans. I loved the quality and the hip red stitching design of the clothing, so I decided to investigate further. It turns out, Acne is a swedish company that started in 1996 in Stockholm, from the desire of creating a brand and helping others creating their own brands. From this noble gesture, the company expanded not only in fashion, but also in graphic, advertising and game creating which now are all known as The Acne Collective.

It actually doesn't come as a surprise at all. More and more, scandinavian designers and brands have been making their way into the fashion landscape. Their fresh and individual designs have been making a buzz all over the fashion world in later years. Their simple, enviornmentally friendly options have given way to a kind of new approach to fashion. This said, I can understand why Acne is one of the leaders of this important movement.

The creative mind behind all this is Jonny Johannson who started the company by creating one hundred pairs of jeans, that he distributed to friends, family and potential clients. His idea worked out so well, that soon enough, many stores and boutiques wanted to carry the distinctive raw denim stiched in bright red jeans.

But not only. Acne jeans has a unique vision of fashion. Even though they release every collection to form a unique concept, every piece can be worn separately and mixed with other brands. Acne Jeans aims to create a modern framework for individuality, which in a way helps develop single visions and expressions.

Acne jeans is an example of dedication, decision and creativity that brings hope to young designers. It teaches us that team work, vision and even the smallest idea can become a wonderful reality, even in the oddest and saturated fields; good ideas come through.