Showing posts with label Balenciaga. Show all posts
Showing posts with label Balenciaga. Show all posts

Tuesday, March 19, 2013

Gli appuntamenti della contessa

Cinema: Anna Karenina, un «nudo gomito femminile di un elegante braccio aristocratico».

Volete vivere due ore di sogno, passione, sentimenti e sontuosità? Il romanzo di Tolstoj rivisto da Joe Wright non pretende di eguagliare la grandezza del grande romanziere russo, ma ha sicuramente fatto centro con la fotografia, le scenografie e soprattutto con i costumi esageratamente belli. La sontuosità della Russia imperiale e la passionalità struggente della protagonista sono perfettamente interpretati da meravigliosi abiti  ispirati alle collezioni di Balenciaga e Dior degli anni ’50.


La costumista Jacqueline Durran “ha scelto di lavorare sui volumi, sui colori e sugli accostamenti di tessuto (includendo persino un abito in denim) rendendoli particolarmente attuali”. La camelia, le perle e le filigrane con diamanti rivelano l‘indiscusso fascino dei gioielli di Chanel, tanto che a tratti la protagonista sembra uscire da uno spot pubblicitario del profumo N°5. A completare l’opera i cappelli pillbox (quelli che hanno la base di cuscino e sopra tulle, piume, gioielli, fiori o altri ornamenti stravaganti) che sono del modista britannico Sean Barrett.
Beh che dire, lasciatevi incantare e ispirare...
 

 

Thursday, June 10, 2010

Eco Gucci

Gucci is going green.

  Delivering on the brand's promise last November to reduce paper use and its carbon footprint, Gucci says its signature luxury packaging now conforms to FSC Certified paper standards and is 100% recyclable.


  It's the latest luxury brand to make good on a Rainforest Action Network-backed pledge to reduce paper in packaging, a commitment that has already signed up Valentino, Versace and Prada.


  Gucci Group now joins those ranks, with a commitment that also extends to its Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga brands.


  It’s a major change for Gucci. Bags, boxes, and tissue paper will no longer contain plastic laminate; ribbon and garment bags will change from polyester to cotton; and bags will be labeled: "This shopping bag is FSC certified and made of 100% recyclable material."


  That’s not all: gift boxes will now be given only upon request; and shoes will be combined in one flannel, not two. But perhaps most startling, all Gucci mannequins will be replaced with eco-friendly, shockproof polystyrene versions, 100% recyclable raw material, made in Italy and completed with water-based paints.


  François-Henri Pinault, Chairman and CEO, PPR, Gucci’s owner, stated: “If we wait for customers to make sustainable development a condition for purchasing, then nothing will happen. It's as if green products were somehow not normal. They are normal, it is the other products that are not normal. It's up to us to work out how to make green products the new normal.”

  Gucci has set energy-saving goals in its stores to reduce by year’s end: 35 tons of plastic waste; 1,400 tons of paper consumption; 10,000 tons of Co2 emissions; and 4 million liters of gas oil consumption.

  Mimma Viglezio, Gucci Group EVP of communications, commented, "We hope our actions will also raise awareness inside the fashion industry that it's possible for our industry to make a difference for rainforests and for the climate."

Another trend-setting brand steps up. Go Gucci. Go green.